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Legacy Fundraising Masterclass with Richard Radcliffe

Thursday 27 July 2017

Ulster University, 25–51 York Street, Belfast BT15 1ED


About this event…

On the 27th July, NIEL’s Heritage Lottery Funded “Investing in Northern Ireland’s Heritage” programme will be hosting a Legacy Fundraising Masterclass with gifts in wills guru, Richard Radcliffe, in association with Will to Give.

Legacy gifts across the UK are estimated to be worth around £2.5 billion, and this source of income is predicted to grow in the coming years.

About Richard Radcliffe…

Richard has 35 years’ experience in fundraising, which includes more than 25 years specialising in legacies – there isn’t much about legacy fundraising that Richard doesn’t know! So far, Richard has met over 25,000 donors, volunteers and service users in thousands of informal focus groups/discovery days covering every cause on the planet. He has written (or helped draft) more than 700 successful legacy fundraising strategies. He continues to access the legacy market, learning and expanding his insight as the market evolves and matures.

Find out more about Richard and Radcliffe Consulting at


  • What are the biggest barriers you are facing to legacy fundraising?

  • Developing a legacy fundraising strategy

  • Key tactics on messaging: information on Will making versus legacy giving – what can or should be done?

  • Discussion on motivations for legacies and how to promote legacies with the best messages

  • Choosing the right communication channels & examples

  • A debate on the best call to action

  • Examples of great legacy campaigns

  • Future action

To register for this event, please click here.

For more information on the “Investing in Northern Ireland’s Heritage” programme, please click here.

For more information on “Will to Give”, please click here.


Cost   More Details £25
Time   More Details 9:30am – 4:00pm
Contact   More Details Murdo Murray